CategoriasMercado Imobiliário

Ajustes na classe média e demanda por imóveis populares devem impulsionar mercado em 2025.

O mercado imobiliário brasileiro deve continuar em crescimento em 2025, com ênfase nos imóveis econômicos, especialmente impulsionados por programas como o Minha Casa Minha Vida. Luciano Castilhos, CEO da B2B, destaca que a demanda por imóveis mais acessíveis, na faixa de R$ 200 mil a R$ 300 mil, aliada a uma intenção de compra dos brasileiros que já alcançou 48%, promete aquecer ainda mais o setor.

No Rio Grande do Sul, o mercado de lançamentos está se recuperando das enchentes que afetaram Porto Alegre no início de 2024, com muitas famílias se mudando para áreas de menor risco. O programa estadual Porta de Entrada, que oferece um subsídio de R$ 20 mil para a compra do primeiro imóvel, também deve impulsionar as vendas na região.

No setor de aluguéis, os preços subiram 0,65% em setembro de 2024, uma alta menor em comparação aos meses anteriores, acumulando um aumento de 10,90% no ano. As cidades que mais se destacaram na valorização dos preços de locação foram Campo Grande, Salvador e Porto Alegre, com imóveis de um dormitório apresentando as maiores altas, refletindo uma preferência por unidades menores.

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